Ducote Brothers Spirits has a unique and fun story behind the creation of 8:38 Whiskey.  Over 30 years ago they started tailgating for LSU football at the corner of South Stadium Drive and CEBA Lane.  The connection to tailgating and the specific time of 8:38 am adds a distinct touch to the brand. 

One morning for an LSU night game, someone asked for the time and it happened to be 8:38am.  They said, “Well it is time to start drinking”.  That started the official kick-off time to begin drinking for all events.  You can be flagged for jumping offsides by starting early and get flagged with a delay of game penalty by starting late, but there is one thing certain.  You will never regret starting your event off with 8:38 Whiskey. 

The emphasis on 21-year-old bourbon suggests a premium and aged quality to the whiskey, encouraging customers to treat themselves to a more refined and mature spirit.  The tagline, “Screw 5:00, let’s start in the morning with 8:38” adds a rebellious and celebratory attitude to the brand. 

Overall, it seems like Ducote Brothers Spirits has crafted a product with a strong narrative and a distinctive character that sets it apart in the world of whiskey.  It’s always interesting to see how the story behind a brand can enhance the enjoyment and experience for customers.  Cheers to 8:38 Whiskey and treat yourself to a 21 year old, you deserve her!